f r i l l y

L O V E S H A C K F A N C Y

About

The LoveShackFancy aesthetic marries vintage inspiration with a fun and modern take on femininity: An overflow of pink, prints, florals, ruffles, lace, and bows, LoveShackFancy is for romantics at heart and anyone who wants to feel beautiful and confident. Now an award-winning, family-owned company, LoveShackFancy has 21 stores worldwide, 450 retail partners, and collaborations with brands like Gap, Stanley, Pottery Barn, Bogner, Supergoop, and American Girl. Millions have joined the party, embracing a world where love is always in bloom.

L O F T

About

LOFT, originally Ann Taylor LOFT, was established in 1996 as an extension of the original Ann Taylor brand, offers more relaxed fashions for work and home, in the "upper moderate" priced category, offering style and value to customers. Although the selection is different from Ann Taylor stores, the design styles of clothes at the Loft stores are similar and the prices lower.

LC L A U R E N C O N R A D

About

LaurenConrad.com is an online lifestyle destination where editor-in-chief Lauren Conrad curates the best in fashion, beauty, food, family, home decor, and so much more. The hub for all of Lauren's brands and business endeavors, you can find out about upcoming product launches and get a first look at Lauren's latest collections.

A L T A R' D S T A T E

About

It all started with a cup of coffee... In a coffee shop in 2009, our founders sat down and wrote a plan for a new kind of retail. Their goal was to create a brand with an unparalleled shopping experience tethered to giving back. Their faith-based approach and desire to alter the retail industry led to the name Altar'd State.

V I C T O R I A' S S E C R E T

About

Who exactly was the Victoria in the name and what was her secret? Ready for it? The brand was named after Queen Victoria, and referenced the taboo/hidden nature of lingerie and underwear at the time. The company was started by American business man Roy Raymond and his wife, Gaye, in California in 1977.

A N T I Q U E F A S H I O N

About

Fashion trends during the 1900s, overlapping with Great Britain's Victorian era, emphasized modesty and formal clothing. Great Britain influenced American fashion culture through its well-known tailoring tradition, from the classic British suit to the mod and punk movements that inspired American youth culture. British styles, from preppy looks to avant-garde high fashion, have continually pushed American fashion toward innovation and boldness. So, women in America wore blouses, corsets, and skirts. This trend was heavily influenced by social, practical, and cultural factors which included Victorian ideals. Moreover, the increased involvement of women working in public caused the shift toward more comfortable and functional clothing. In the 1900s, many women sought after fashion combined with elegance by wearing blouses and skirts. These blouses were designed to be loose-fitting with lightweight fabric. The material used for blouses included cotton and linen, which could be worn comfortably. Moreover, the use of corsets became very limited, as women only wore corsets on special occasions. Likewise, skirts gave women more freedom compared to dresses from the earlier era. Since they chose to wear skirts instead of dresses, women could make a set-up of different shirts and skirts. When they wore these types of clothing, they usually had an umbrella with them.